A reference guide for Yield brand partners. Select the items you'd like to include in your starter kit for new retail doors — mix and match across display, print, and signage categories.
Brand Partner Program
Brand Partner Intake Form
Tell us about your brand and the programs you'd like to offer Michigan dispensaries. Complete all five steps and your Yield account manager will follow up within 3 business days.
Yield presents brand programs to retail dispensary buyers
✅
Retailers Select Kits
Stores opt into starter kits and spend-to-get programs
📸
Install & Report
Field reps install kits and deliver photos & reporting to brand
Yield Curated
Yield Recommended Starter Kit
Based on performance across 500+ retail doors, this is the combination we've seen drive the most brand visibility and budtender engagement. A great default for new brand partners.
⭐ Yield Must Haves
📄
Brand One-Pager
8.5x11 sell sheet
📋
Budtender Cards
Set of 5-10
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Display Packaging
Empty display units
✦ Yield Strongly Recommends
🪟
Window Cling
Static or adhesive
🏪
Countertop Riser
8-14 inch wide
🪧
Counter Card
Easel-back POP sign
All items are fully brandable. Brands can add, remove, or swap items in the intake form.
Ready to set up your program? Use the Brand Intake form (top right) to tell us exactly which items you want in your starter kit and any spend-to-get programs you'd like to offer. Your Yield account manager will take it from there.
Yield Merchandising Guide
Merch by Product Type
Premium add-on merchandising for each cannabis category — click any item to see implementation tips.
🌿
Pre-packed Flower
Flower buyers are highly visual — strain names, effects, and price are the primary purchase drivers. Merch that communicates these at shelf or counter converts browsers into buyers.
Add-On Options · Not included in starter kit
🔆
LED Neon Sign
ADD-ON
A glowing branded sign behind the flower display turns a shelf into a destination. Drives dwell time and photos.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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🎴
Branded Rolling Tray
ADD-ON
A functional, on-brand tray that lives on the budtender counter — reinforces the brand every time a customer watches product weighed.
Standard sizes are 7"×5" and 11"×7". Metal trays with screen-print or laser engraving hold up best in daily use. Include your logo, website, and a simple design element.
Great as a budtender gift or threshold purchase bonus.
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🏗️
Floor Display Stand
ADD-ON
For high-volume retailers, a floor stand lets you own a full footprint — jars, cards, and signage in one branded unit.
Corrugated units ship flat and assemble in minutes. Wire stands are more durable for long-term placement. Always include brand panels on all 4 sides for 360° visibility.
Coordinate with the buyer on placement before delivery.
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Staff Apparel
ADD-ON
Branded hats or shirts on budtenders at doors that carry your flower — the most visible endorsement in the store.
Fitted hats and crew-neck shirts perform best. Avoid oversized or low-quality blanks — staff won't wear them. Screen print or embroidery, minimum 12–24 pieces per run.
Deliver directly to the store manager with a size breakdown card.
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Branded Humidity Packs
ADD-ON
Co-branded Boveda-style packs included in jars keep flower fresh and put your name inside every purchase.
62% RH is ideal for most flower. Work with your humidity pack supplier to co-brand the outer sleeve. Include one pack per jar at point of sale.
Doubles as a freshness guarantee signal — great for premium positioning.
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Branded Trichome Loupe
ADD-ON
A small magnifying loupe branded with your logo — given as a budtender gift or bundled with premium purchases.
30–60x magnification is standard. Engraving on the barrel is more durable than stickers. Supply to budtenders as a tool, not just swag.
Bundle with a branded pouch for a premium gifting moment.
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Branded Shelf Dividers
ADD-ON
Acrylic shelf dividers with your brand name keep your SKUs organized and separated on shelf.
Acrylic dividers are custom-cut to shelf depth. Include your brand name and logo facing outward. Typically 4–6" tall, clear or frosted acrylic.
Ship directly to store managers with installation instructions.
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Pre-Rolls
Pre-rolls are an impulse and convenience purchase. Visibility at counter and shelf drives trial. Branding that communicates quality quickly wins the sale.
Add-On Options · Not included in starter kit
🔥
Branded Lighter
ADD-ON
A co-branded lighter at checkout pairs perfectly with pre-rolls. Low cost, high retention — customers keep them.
BIC and Clipper are the most common bases. Full-wrap printing on Clipper allows custom artwork on all sides. Order minimum 144–288 units for cost efficiency.
Position at checkout as a $1–2 add-on or include free with pre-roll purchases over a threshold.
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LED Neon Sign
ADD-ON
A neon sign above the pre-roll section makes it the most visually compelling spot in the store for impulse buyers.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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Floor Decal
ADD-ON
A branded floor decal near the pre-roll fixture guides foot traffic and creates a branded moment before purchase.
Vinyl floor decals are typically 18"–24" diameter and require anti-slip laminate for safety compliance. Install near the pre-roll fixture or at store entry.
Check with each retailer — some require floor decal approval from their facilities team.
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Staff Apparel
ADD-ON
Budtenders in branded gear drive trial — pre-rolls are often a 'what do you recommend?' purchase.
Fitted hats and crew-neck shirts perform best. Avoid oversized or low-quality blanks — staff won't wear them. Screen print or embroidery, minimum 12–24 pieces per run.
Deliver directly to the store manager with a size breakdown card.
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Branded Ashtray
ADD-ON
A ceramic or metal ashtray with your logo at the budtender counter — a functional display piece.
Ceramic or stainless steel hold up best in retail environments. Silk-screen or laser engrave the base or inner rim. Provide 1–2 per budtender station.
Replace or refresh seasonally to keep the brand presence looking clean.
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Branded Pre-Roll Tin
ADD-ON
A small branded tin holding 3-5 pre-rolls — sold or gifted as a premium bundle. Customers reuse tins for storage.
Slide-top or hinged tins in 3.5" or 4.5" length fit standard pre-rolls. Tin printing requires minimum 500 units. Include a branded interior insert card.
Sell as a 'travel kit' bundle — tin + 3 pre-rolls — at a slight premium.
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Floor Display Stand
ADD-ON
A dedicated floor unit for pre-rolls near checkout — branded panels, holds multiple SKUs at grab-and-go height.
Corrugated units ship flat and assemble in minutes. Wire stands are more durable for long-term placement. Always include brand panels on all 4 sides for 360° visibility.
Coordinate with the buyer on placement before delivery.
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Beverages
Cannabis beverages compete directly with non-infused drinks at point of sale. Eye-catching, approachable merch placed near coolers and checkout drives trial from new consumers.
Add-On Options · Not included in starter kit
❄️
Branded Cooler Wrap
ADD-ON
Wrap the entire cooler in your brand — turns a standard refrigerator into a full-format billboard at point of sale.
Full vinyl wrap covers all 4 sides and the top. Design at 300 DPI minimum. Coordinate with the retailer to schedule installation during low-traffic hours.
Pairs perfectly with branded shelf talkers inside the cooler for a cohesive look.
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🥤
Branded Cup / Koozie
ADD-ON
Branded drinkware gifted with purchase creates a daily touchpoint that extends well beyond the dispensary.
16 oz stadium cups or neoprene koozies are most common. Minimum print runs of 48–100 units. Great for seasonal promotions or event giveaways.
Include a QR code linking to your product menu or social channel.
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🔆
LED Neon Sign
ADD-ON
A glowing neon near the beverage cooler pulls customers across the floor.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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📋
Table Tent
ADD-ON
For dispensaries with seating areas, a tent card converts wait time into brand discovery.
4"×6" or 5"×7" folded cardstock. Double-sided printing. Replace monthly to keep content current. Feature a different product or promotion on each visit.
Works especially well in dispensaries with lounge areas or waiting rooms.
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🧲
Branded Fridge Magnet
ADD-ON
A magnet with your brand logo and dosing quick-guide placed on the cooler exterior. Customers take them home.
4"×6" or round 3.5" diameter. Full-color UV print on 30-mil magnet stock. Include dosing guide, QR code, and social handle on the back.
Customers take them home and use them for months — one of the lowest cost-per-impression branded items.
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Branded Coasters
ADD-ON
Left on dispensary counters or tasting tables, branded coasters are frequently taken home by customers.
4" square or round, pulpboard or cork. Full-color print on top, plain or branded underside. Minimum 250–500 units.
Stack 10–15 on each tasting table or counter. Customers pocket them — treat it as an intended giveaway.
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Dosing Info Card
ADD-ON
A laminated card showing onset times, mg recommendations, and effects by dose.
Laminate for durability — these get handled constantly. Include onset time, duration, and effects by mg tier. Update with new SKUs each quarter.
Post a QR code linking to your full dosing FAQ for more curious consumers.
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Edibles
Edibles attract new and casual consumers who prioritize flavor, dosing, and discretion. Clear, friendly merchandising that explains the experience before purchase is essential.
Add-On Options · Not included in starter kit
🛍️
Branded Tote Bag
ADD-ON
Edible buyers often purchase multiple items — a branded bag turns every checkout line into a moving advertisement.
Non-woven or canvas, minimum 12"×14". Screen print or heat transfer. Include handles long enough to carry over the shoulder.
Hand out at the counter for purchases over a certain dollar amount — creates a gifting moment that customers remember.
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Loyalty Punch Card
ADD-ON
Edibles attract repeat buyers. A branded stamp card builds the habit and incentivizes return visits.
Credit-card size, laminated or heavy cardstock. 6–10 punch format. QR code on back links to digital loyalty program if available.
A repeat edibles buyer is often your highest LTV customer — a simple card dramatically improves retention.
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Packaging Insert
ADD-ON
A small branded card inside each box — dosing guide, QR code, or brand story — creates a premium unboxing moment at home.
A4 or half-sheet, folded to fit inside the product box. Full color, coated stock. Include batch number and a note from the brand.
Personalized inserts ('From our farm in...') dramatically increase perceived value and social sharing.
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🔆
LED Neon Sign
ADD-ON
Neon in the edibles section makes the category feel celebratory and approachable — key for new consumer conversion.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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📖
Branded Recipe Card
ADD-ON
A beautifully designed card pairing your edibles with food or cocktail recipes — gets kept or shared on social.
4"×6" or 5"×7" postcards, coated stock. Feature 2–3 recipes per card. Rotate seasonally. Include a QR code linking to more recipes online.
Partner with a local chef or food influencer to co-brand the cards for extra credibility.
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Micro-Dosing Guide Card
ADD-ON
A pocket-sized card walking new consumers through micro-dosing — builds trust and positions your brand as knowledgeable.
Wallet-size, laminated. Include a dosing ladder (1mg, 2.5mg, 5mg, 10mg) with expected effects at each level. Plain, clinical design builds trust.
Dispense at point of sale for any edible purchase under 10mg per serving.
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🎁
Branded Gift Box
ADD-ON
A rigid gift box holding an assortment of your edible SKUs — premium packaging that photographs well and drives social sharing.
Rigid setup boxes are most premium. Include tissue paper, a branded sticker seal, and a short handwritten-style note card. MOQ is typically 50–100 units.
Position as a seasonal SKU (holiday, 4/20, Mother's Day) for maximum velocity.
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Vapes / Cartridges
Vape consumers are brand-loyal and product-savvy. Premium display and detailed education material signals quality and builds the trust needed for hardware and cart purchases.
Add-On Options · Not included in starter kit
🖥️
Digital Display Asset
ADD-ON
An animated product loop on a screen showcases your full SKU lineup with motion no print piece can match.
15–30 second looping video or animated GIF. Delivered as MP4 for standard screens. Most dispensaries use 4K commercial displays. Yield can help produce.
Rotate content monthly — new products, seasonal promotions, or terpene education.
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Display Case Vinyl Wrap
ADD-ON
Wrap the glass display case interior with your branding — vape products live behind glass, so your brand needs to live there too.
Measure the interior glass panels precisely — every installation is custom. Anti-glare laminate recommended to keep product visible.
Coordinate timing with the buyer — installation takes 30–60 minutes and should happen before open.
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🔌
Branded Chargers
ADD-ON
Include a branded charger with each battery purchase — keeps your brand in the customer's hand every time they charge up.
USB-C is now standard for most 510-thread batteries. Cable or wall-brick options available. Engrave or print the logo on the cable housing or brick.
Include one charger per battery purchase as standard — customers who need a replacement will return to you.
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👕
Staff Apparel
ADD-ON
Vape consumers are brand-loyal — budtenders in branded gear signal partnership and trust in your line.
Fitted hats and crew-neck shirts perform best. Avoid oversized or low-quality blanks — staff won't wear them. Screen print or embroidery, minimum 12–24 pieces per run.
Deliver directly to the store manager with a size breakdown card.
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👜
Branded Carrying Case
ADD-ON
A zip pouch or slim case branded with your logo — sold as a battery + cart bundle upgrade. Customers use it daily.
Zippered pouches in 4"×6" or 6"×8" fit most cart + battery combos. EVA foam insert keeps hardware protected. Screen print or deboss the logo.
Include a 'What's inside' card listing compatible SKUs — doubles as a product education piece.
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Temperature Guide Card
ADD-ON
A wallet-sized card showing optimal temp settings for different effects — reduces returns and builds trust.
For vapes: 315°F–440°F range from flavor to vapor. For dabs: 315°F–550°F. Design as a pull-out card or badge card with a temp wheel graphic.
Laminate and hole-punch for a keychain option — customers keep these for years.
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🧹
Branded Cleaning Kit
ADD-ON
A small kit with branded cleaning swabs and solution — bundled with hardware. Extends product life.
Include 2–3 branded isopropyl swabs and a microfiber cloth. Package in a branded resealable pouch. MOQ typically 100–200 units.
Offer as a free add-on with any battery purchase over $30 — turns a routine purchase into a premium experience.
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Concentrates
Concentrates attract the most educated cannabis consumers. Technical, detailed merchandising that demonstrates quality and process expertise commands premium pricing.
Add-On Options · Not included in starter kit
🔆
LED Neon Sign
ADD-ON
A premium neon sign above the concentrates case signals this is a specialty section — attracts the right customer.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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🎴
Branded Dab Tray
ADD-ON
A custom branded tray for the budtender consultation station elevates the concentrate buying experience.
8"×10" or 10"×14" silicone or stainless. Non-stick surface is essential. Engrave or screen print the logo and a clean wordmark.
Place on the budtender consultation counter — it signals expertise and elevates the category experience.
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🖥️
Digital Display Asset
ADD-ON
Extraction process videos or animated terpene profiles on a small screen convert curious customers.
15–30 second looping video or animated GIF. Delivered as MP4 for standard screens. Most dispensaries use 4K commercial displays. Yield can help produce.
Rotate content monthly — new products, seasonal promotions, or terpene education.
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Packaging Insert
ADD-ON
A detailed process card inside your concentrate packaging — terpene breakdown, batch number, extraction notes.
A4 or half-sheet, folded to fit inside the product box. Full color, coated stock. Include batch number and a note from the brand.
Personalized inserts ('From our farm in...') dramatically increase perceived value and social sharing.
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Branded Ice Packs
ADD-ON
A branded ice pack with concentrate purchases keeps live rosin cold on the ride home — signals premium quality.
Gel packs in 4"×6" or 6"×9" keep product cold for 4–8 hours. Brand via poly bag printing or a branded paper sleeve around the pack.
Include one ice pack per concentrate purchase during summer months as standard — customers notice and appreciate it.
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🔥
Branded Dab Mat
ADD-ON
A silicone or fabric mat with your logo placed on the budtender counter during consultations.
Silicone is most durable and easy to clean. 8"×12" or 12"×16". Deboss the logo into the silicone surface — printed logos wear quickly.
The mat creates a designated 'concentrate consultation zone' that signals expertise to the consumer.
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🌡️
Temperature Guide Card
ADD-ON
Optimal dab temp ranges for flavor vs. potency — the most-asked concentrate question answered in a format customers keep.
For vapes: 315°F–440°F range from flavor to vapor. For dabs: 315°F–550°F. Design as a pull-out card or badge card with a temp wheel graphic.
Laminate and hole-punch for a keychain option — customers keep these for years.
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⚗️
Branded Dab Tool
ADD-ON
A titanium or ceramic tool with your brand engraved — gifted with concentrate purchases over a threshold.
Titanium tip with a stainless or branded handle. Titanium retains heat better than ceramic but ceramic offers a cleaner flavor profile.
Gift with purchases over $60–80 — creates a genuine moment of surprise that drives word of mouth.
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Bulk Flower
Bulk flower sells on value, consistency, and trust. Merchandising should reinforce the brand behind the weight — helping retailers confidently recommend your product.
Add-On Options · Not included in starter kit
🫙
Branded Display Jar
ADD-ON
A large, clearly labeled jar with your brand on the lid on the budtender counter — shows quality and lets staff demo the product.
32 oz wide-mouth mason or apothecary jar with branded lid wrap and label. Keep it empty or fill with branded hemp flower or shake for display purposes.
Position on the counter with a QR code linking to your current menu — doubles as a functional retail tool.
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🏗️
Floor Display Stand
ADD-ON
For wholesale accounts moving high volume, a dedicated floor stand keeps your brand in front of every customer.
Corrugated units ship flat and assemble in minutes. Wire stands are more durable for long-term placement. Always include brand panels on all 4 sides for 360° visibility.
Coordinate with the buyer on placement before delivery.
↓ More
🔆
LED Neon Sign
ADD-ON
A neon sign signals that your bulk is a featured product — not just a line item on the menu.
Typically custom fabricated in 4–6 weeks. Mount above or behind the product display at eye height. LED signs draw 80% less power than glass neon and last 50,000+ hours.
Budget: $150–$400 depending on size and complexity.
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🛍️
Branded Carry Bags
ADD-ON
Quarter-ounce or ounce bags with your logo — turns every bulk purchase into a brand impression.
Child-resistant kraft or mylar in 3.5g, 7g, and 1oz formats. Full-bleed print. Include strain name, batch number field, and logo.
Supply to retailers in pre-labeled packs for their most common bulk weights.
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🏷️
Bulk Jar Sticker Labels
ADD-ON
Custom die-cut sticker labels for bulk jars — branded with strain name, weight, and logo.
Print on removable adhesive for easy swapping between strains. Include: logo, strain name, THC/CBD %, harvest date, and weight.
A label template that retailers can partially fill in themselves increases adoption across accounts.
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🛍️
Branded Pre-Pack Bags
ADD-ON
CR-compliant mylar or kraft bags printed with your brand — sent to retailers for pre-packing bulk.
Mylar heat-seal bags or kraft stand-up pouches in 1g, 3.5g, and 7g are most common. Include a clear panel window so consumers can see the product.
Supply sealed and labeled — reduces the labor burden on retail staff and ensures your brand is always represented correctly.
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Branded Lighters
ADD-ON
Co-branded lighters sold or gifted alongside bulk purchases — one of the highest-retention branded items.
Full-wrap Clipper lighters allow the most design real estate. Order in minimum quantities of 144. Child-resistant mechanism is standard.
Price them at $2–3 each as an add-on, or gift them free with bulk purchases over an ounce.
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Branded Rolling Papers
ADD-ON
Custom booklets of rolling papers with your brand on the cover — a natural pairing with bulk flower.
King size is most popular. Full-color printed booklet cover with your brand. Include 25–32 leaves per booklet. MOQ typically 500–1,000 booklets.
Sell in-store at cost or below — the goal is daily impressions every time the customer rolls up.
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Branded Humidity Control Cards
ADD-ON
Single-use humidity indicator cards included with bulk shipments — show retailers you care about product integrity.
62% single-use humidity indicator cards are food-safe and inexpensive. Brand via a small printed sticker or custom printed card stock.
Include one in every bulk shipment — it signals care and professionalism to wholesale buyers.
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Strain Comparison Placard
ADD-ON
A small tabletop placard comparing your available bulk strains by effect, terpene, and price.
A5 laminated card or small acrylic standup. Columns: strain name, type, THC%, effects, terpenes. Update quarterly as your lineup changes.
Train budtenders to reference the placard during consultations — it shortens the decision process and increases average order value.
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🎖️
Branded Loyalty Program Card
ADD-ON
A punch card or QR-linked loyalty card for wholesale accounts — rewards repeat bulk orders.
Credit card size, laminated. QR code on back links to wholesale portal. Include a rep contact name and phone number.
Even a simple 'Buy 10 pounds, get 5% off your next order' program dramatically improves account retention.
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1
Brand Info
2
Starter Kit
3
Spend-to-Get
4
Assets
5
Review
Step 1 of 5
Brand Information
Tell us about your brand so we can represent you accurately across all retailer-facing materials.
Brand Identity
Primary Contact
Top Products
Step 2 of 5
Starter Kit Program
Offered to new retail doors when they open an account with your brand for the first time. Select items from the catalog below.
Do you want to offer a Starter Kit?
Select Kit Items
Kit Logistics
Step 3 of 5
Spend-to-Get Program
Reward retailers for hitting purchase thresholds with branded merch or display items. Set up to 3 tiers.
Do you want to offer a Spend-to-Get program?
Number of Tiers
1
Tier 1
2
Tier 2
3
Tier 3
Program Rules
Step 4 of 5
Assets & Brand Rules
Share your existing assets and let us know how you'd like to be represented in retailer-facing materials.
Existing POS Materials
Brand Assets
or
or
or
Additional Merchandising Items
Step 5 of 5
Review & Submit
Double-check your information before submitting. The Yield team will follow up within 3 business days.
Your Submission Summary
Sign-Off
🎉
You're in the program.
Your brand intake has been submitted to the Yield team. Here's exactly what happens next.
Brand—
Contact—
Starter Kit—
Spend-to-Get—
Submitted—
What Happens Next
1
Yield Picks Up Kits at Monthly Team Meetings
Your merchandising kits are collected from your team during our monthly brand partner meetings — no shipping required. We handle pickup, staging, and quality check before deployment.
2
Retailers Are Identified & Targeted
Our team identifies the right retail doors for your brand based on location, category fit, and sales velocity. We prioritize accounts where your kit will have the most visibility and impact.
3
Starter Kits Are Placed & Reporting Sent Back
Kits are installed at each retail door by a Yield field rep. After every visit, photos, install notes, and retailer feedback are sent directly to your contact — so you always know where your brand is showing up.
📋
ACTION ITEM — Add to LeafLink
Make sure your Yield Starter Kit is added as a line item on your LeafLink account so it can be automatically included on all new door orders. This ensures every new retailer receives a kit at the point of first order — no manual follow-up needed.
💬
Questions before your follow-up?
Reach out to your Yield account manager directly — we're here to make this as smooth as possible for your team.
What happens when the Yield team shows up — and what you get back.
Every brand in our program gets white-glove in-store execution. Our team handles the physical setup of your merchandising kit at each retail door — so your brand shows up consistently, on-brand, and ready to sell from day one.
What's Included in a Visit
📦
Kit Delivery & Unboxing
We bring your starter kit directly to the store — no shipping delays, no retailer logistics. Everything arrives ready to install.
🛠️
Full Setup & Placement
Displays assembled, signage placed, shelf talkers and pricing installed. We work with the store's layout to find the best visibility for your brand.
🤝
Budtender Introduction
We introduce your brand to on-floor staff, walk them through your hero SKUs, and leave behind education cards so they can recommend with confidence.
🔍
Compliance Check
All signage and display materials are reviewed on-site to ensure they meet Michigan LARA compliance standards before anything goes up.
📋
Spend-to-Get Reward Delivery
When a retailer qualifies for a tier reward, we handle delivery and installation of the item — neon sign, display, or custom piece — on the same visit when possible.
🗒️
Store Feedback Report
Our rep notes shelf positioning, competitor presence, and any retailer feedback from the floor — shared back to your brand team after every visit.
What You Get Back
📸
Setup Photography
Professional photos of your display in-store — shelf, signage, and full setup — delivered within 48 hours of install.
📍
Door-Level Summary
A one-page recap per retail door: date of visit, items installed, staff notes, and any follow-up actions flagged.
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Program Coverage Report
Monthly rollup of all doors visited, kits installed, spend-to-get qualifications, and overall program reach across Michigan.
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Retailer Feedback Loop
Direct quotes and observations from budtenders and store managers — the intel your sales team actually needs.