Merchandising Program — Michigan

Brand Starter
Kit Catalog

A reference guide for Yield brand partners. Select the items you'd like to include in your starter kit for new retail doors — mix and match across display, print, and signage categories.

How the Program Works
🤝
Brand Meetings
Yield meets with brand partners to align on goals
🎁
Build Merch Kit
Brand selects display items, signage & print materials
🏪
Retailer Meetings
Yield presents brand programs to retail dispensary buyers
Retailers Select Kits
Stores opt into starter kits and spend-to-get programs
📸
Install & Report
Field reps install kits and deliver photos & reporting to brand
Yield Curated
Yield Recommended Starter Kit
Based on performance across 500+ retail doors, this is the combination we've seen drive the most brand visibility and budtender engagement. A great default for new brand partners.
⭐ Yield Must Haves
📄
Brand One-Pager
8.5x11 sell sheet
📋
Budtender Cards
Set of 5-10
📦
Display Packaging
Empty display units
✦ Yield Strongly Recommends
🪟
Window Cling
Static or adhesive
🏪
Countertop Riser
8-14 inch wide
🪧
Counter Card
Easel-back POP sign
All items are fully brandable. Brands can add, remove, or swap items in the intake form.